Running a business in Nigeria isn’t beans, and you’ve probably experienced it already. From fuel hikes to unstable exchange rates, it’s a constant hustle. Also, we know many entrepreneurs are looking for advice or business tips to help them grow and stay profitable. As we settle into Q2 2025, this is the best time to take stock, reposition and rethink your strategy.
In this article, we’re sharing 5 practical business tips that can help your hustle survive and thrive in any condition. And if you’re using Veedez, we’ve included real ways to implement each one, based on what we’ve seen across hundreds of Nigerian businesses.
Five Business Tips for Q2 2025
1. Cash is King
The reality is simple: a business with no cash is a business in crisis. Many businesses look profitable on paper but can’t pay their staff or restock inventory because their money is tied up in debts or poor spending decisions.
The ability to seize new opportunities or survive unexpected expenses depends on having cash available. Especially in this economy, where things change overnight, cash in hand is your biggest advantage. So when your generator goes bad, you have money to repair it. Or when there’s a sudden drop in the dollar rate, you can take advantage of it to restock at lower prices.
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What we’ve seen is that most people don’t keep track of their debtors accurately. We recommend setting up reminders and follow-up messages that go out to customers or businesses that owe you. You can also enter payment plans with your biggest vendors to reduce how much cash you need to release at once. This helps you preserve cash for more critical needs or emergencies.
2. Marketing is a Must
Our next business tip is one many people ignore. But in today’s world, staying visible is as important as having a good product. People can’t buy from you if they don’t remember you. The key is to market consistently, even when things feel slow. You don’t need a big budget; sometimes, creativity is more important than money.
Look at how smart business owners use WhatsApp Status or Instagram stories to sell out their stock. Or how referrals from happy customers turn into free advertising. Don’t go quiet, market smarter.
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We’ve noticed that many business owners only market when they have time, and that time rarely comes. Our advice? Set automated SMS or email campaigns that go out weekly. You can highlight new stock, share discounts, or even just say thank you to loyal customers. This way, you’re always top of mind, even when you’re busy.
3. Focus on Higher-Margin Products
Not all products are created equal. Some might sell more but make you little profit. In Q2, you want to be intentional — focus your energy on products or services that give you the most return for your effort.
Imagine selling 10 items with ₦30k profit each versus selling 50 with just ₦3k profit. It’s less stress and more gain. When margins are high, you can reinvest in your business faster and grow more sustainably. When you apply this business tip, you are prioritising the products that drive growth versus the ones that merely drive survival.
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Many business owners don’t really know which of their products are most profitable. They focus on bestsellers, not best earners. We suggest you review your sales and profit reports regularly. Veedez helps you do this by showing which products bring in the most revenue vs. which are eating into your cash flow. Promote the top performers more and cut back on the rest.
If your customers are typically price-conscious, you can try bundling these products with cheaper ones to increase their value even more.
4. Build Customer Loyalty
Customers are more price-sensitive during tough times. If you’re entire appeal to customers is price-based, you’ll lose customers to the next seller offering a ₦500 discount. However, people stick with businesses that make them feel valued, not just the cheapest ones.
A loyal customer is more likely to buy again, refer others, and be patient when there are issues. In Q2, don’t chase only new customers. Focus on keeping the ones you already have.
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We’ve found that businesses often lose track of returning customers because there’s no system in place. Our advice? Create a basic loyalty system. Save your customers’ names, purchase history, and contact info. Then use that info to personalise messages or offer small rewards. Even sending a happy birthday SMS can build emotional loyalty that lasts. Your choice of packaging and the way you handle customer complaints will make you stand out and keep your customers loyal.
5. Don’t Be Afraid to Raise Prices (Smartly)
With inflation and rising supplier costs, many small businesses are afraid to increase prices. But keeping your prices the same while your costs go up is a fast way to lose money. The key is to communicate price changes with empathy and offer alternatives.
Just like sachet options help Nigerians cope with rising costs, you can introduce smaller bundles, discount days, or flexible pricing to help customers adjust. Applying this business tip doesn’t mean you won’t try other cost-saving measures first. It’s your last resort when you’ve tried everything else.
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We’ve noticed that most businesses delay price increases until they’re already in trouble. Our tip: Plan price changes ahead. Segment your customers and send a notice via SMS or email. You can also use in-app product notes to explain price shifts and suggest lower-priced alternatives. When people feel informed, they’re less likely to push back. With this business tip, you
Final Thoughts
Success in Q2 2025 won’t just come from working harder — you have to work smarter. These business tips are based on what’s actually working for businesses across Nigeria right now. The best part? You don’t have to do it alone.
Veedez gives you the tools to manage your money, grow your sales, and build lasting customer relationships — all from one app.
Need help implementing any of these? ⤵️